Achieve Your Hitting Goals with Expert Guidance

Built for Hitters Who Want More.

At Santocoito Hitting, we go beyond drills and reps — we build complete hitters.
Our 1-on-1 online evaluations, coaching sessions, and video feedback are designed for serious players who want to master their craft, sharpen their swing, and compete at the highest level.

Our Philiosophy

“Great hitters don’t guess. They understand their swing.”

At Santocoito Hitting, our approach blends biomechanics, mental approach, and data-driven feedback.
We focus on:

Efficiency: Move with purpose — eliminate wasted motion.

Adjustability: Handle every pitch, every zone.

Intent: Hit with confidence and conviction every at-bat.

We believe in teaching hitters how to self-correct, not depend.
The goal isn’t a “perfect swing” — it’s a repeatable one under pressure.

How It Works

Submit Your Swing
Upload your video (any device or angle).

Receive Detailed Analysis
You’ll get a full breakdown — mechanics, approach, and drills.

Train With Purpose
Execute your plan with accountability and feedback.

Track Results
Measure progress and refine your approach week by week.

About Justin Santonocito

Santonocito is one of Western New York’s most prolific instructors, bringing a wealth of knowledge to the community. Santonocito has been involved in the game since he was a student athlete at West Seneca East. Upon graduating, Santonocito attended Monroe Community College where he would be named an NJCAA Division I All-American during his second season in 1997. Following the ’97 season, Santonocito shipped off to Division II Mercyhurst where he would earn the status of All-American, this time under the NCAA umbrella during the 1998 season.

After three years of college baseball, Santonocito was drafted in the 28th Round of the 1998 MLB Draft by the Arizona Diamondbacks, becoming just the seventh member of the Mercyhurst baseball team to be drafted by a big-league club. After the selection, Santonocito spent two years within the minor leagues across two organizations.

Following his playing career, Santonocito got in to the coaching and administrative side of the game, opening the Academy Sports in 2001 while becoming an Associate Scout in 2008 – a position in which he worked for multiple MLB organizations including the Twins and the Phillies.

Santonocito has developed over 100 players that have played at the college level along with over 20 that have played professional with the most recent being Matt Minnick (AAA, New York Yankees) and Jonah Heim (MLB, Texas Rangers).

Frequently Asked Questions

What do I need to get started?

A smartphone, Wi-Fi, and a willingness to work. That’s it. We’ll guide you through how to record and submit your swing.

Who is this for?

Serious hitters — high school, college, or professional — who want next-level feedback, structure, and accountability.

How often should I send video?

Most players send clips weekly or biweekly for ongoing development. We’ll help you find the best rhythm for your schedule. Our basic package includes 4 videos per month. Our premium package you get unlimited videos along with a monthly 30 minute zoom session.

Can you help with game approach, not just mechanics?

Absolutely. We cover the mental side, pitch recognition, and drill work — all core parts of our philosophy. The mental side and approach based coaching is covered in premium package!

Is there a long term committment?

No, our membership is month to month and cancel anytime. To cancel you just need to email [email protected]

Testimonials

I met Justin in my sophomore year of high school and that truly changed my life. Justin helped shape me into the man I am today. Not just on the baseball field but off. I wouldn’t be where I am in my career without Justin. He pushed me to the next level in my ability’s to be a complete baseball player. The time and effort he put in with me to get better and excel is unmatched and I can’t thank him enough. Not only is he a great coach he is also a A+ human. No matter the situation he has always been there for me and had my back. He is truly one of the best out there and I am beyond honored to not only call him a coach but a friend.

Jonah Heim

Texas Rangers Catcher

Justin is a first class baseball instructor. His knowledge of the game is second to none. Most importantly his ability to get players to understand his message and execute that message is on par with any professional coach. I personally have spent countless hours in the cage with Justin working on my craft and without his help and guidance I would not have been able to have close to the career I had. I would recommend Justin to anyone looking to improve their game and improve their knowledge of the game

Jim Negrych

Area Scout St. Louis Cardinals

Buffalo Bisons

Justin has been instrumental in my development as a player over the last 10 years. His attention to detail has always stood out. Early on, he identified areas of the game that I was good at, and what I could improve on. With his personal approach to coaching, we were able to really harness and refine my individual strengths as a player. That has become a primary focus in not only training, but my career. Justin understands what it takes to play this game at an elite level and I would highly recommend him to any player that is looking to get the most out of themself